Last week I said something on the air about the pre-promotion of Revenge of the Fallen and what a bad sign it was, speaking for the film's quality as art, that it was all revolving around how hawt Megan Fox is, and what an outrageous family Shia LaBeouf is from.
Now, Michael Bay is slamming the marketing department, too. BBC picked up on it:
In a memo sent to Paramount Pictures last month and leaked to gossip site TMZ, the director called the film's US print campaign an "abject failure".
"You talk so glowingly about Transformers being the movie of the summer, but unfortunately this has not got to the public," he wrote.
"I have been waiting and waiting for the anticipation of an 'event movie' to make it into the 'public zeitgeist'," Bay wrote in the e-mail to Paramount executives on 4 May.
In the end, it maybe won't matter all that much unless it's really, really, really bad. The average guy I talk to admits right up front, they only care that they're going to get a movie with Giant Robots Smashing Things. But I've got a feeling that their girlfriends are going to want something a little more if it's to hold up past the first weekend.
UPDATE: I just spoke to Brian, the web guy. He saw a preview and said it was awful. I told him about the 'big robots smashing things' theory. He said, "they aren't smashing enough things, then." He also mentioned that one robot turns into a "hot chick. I don't want robots turning into hot chicks. That's not right."
Could Brian be the exception?
UPDATE 2 Roger Ebert's spoken his piece and it's the most mercilous skewering I've seen him give anything since his first viewing of The Brown Bunny. Go take a look.