Friday, June 14, 2013

... and the boy: Tom Odell. A Tale of Two Videos

Who could blame serious music fans for putting the UK's Tom Odell in the "file under James Blunt" column, when this video for his first single, "Another Love" showed up last November?

It's a discrimination of sorts; you hit the "play" button, you see the ridiculously good-looking boy in close-up, you see the young girl draping herself on him, and — if you're the jaded type — you think, "Cheese alert! Abort mission!"  Because that's not what a serious artist would allow for a video. Right? And so, you're gone after 30 seconds and miss the bite of the remaining 3 or so minutes.

So it comes as no surprise that, when it became time (right now, actually) for Tom Odell's label to put him in front of American audiences, we got a fresh new video. The theme is similar. Like the original video, the below features the lovelorn 22 year old ignoring what's in front of his eyes, but we are spared the initial emphasis on Odell's dreeeeeeeeeaminess.

 You can't blame the UK Gaurdian for calling it this way:

"Odell's songs – combining his Jeff Buckleyesque golden voice and thumped piano – are so commercial you can almost hear the sounds of ringing cash registers behind the eerily layered backing vocals and pounding drums."

But then, the classically-trained pianist's bite shows through:

"Odell is full of such details that thrill mainstream audiences, but although he sings with his eyes closed to signify deep angst, he forgets to sustain the illusion when he opens them to peek at the front rows. In fact, that glint in his eye suggests he's more than another laboratory-created mainstream troubadour, unless sharing his tequila with the crowd is another fiendish move to roughen up his image."

Look for the rest of the Londoner (via Chichester & Brighton) and Brit Critics' Award winner's debut, Long Way Down, on June 24. 

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