Instead of just looking at the number and quality of links to and from a webpage as Google's technology does, Cuil attempts to understand more about the information on a page and the terms people use to search. Results are displayed in a magazine format rather than a list.
The company is also trying to set itself apart from Google by not retaining any information about what people search for.
Fair enough. But. I tried it this morning, with a search on "WRLT."** Our site was the first link listed, and the next everything else was from sites that filch Wiki information and republish with advertising.
Here's why I really don't like it:
Compared to:
Can there be any doubt which engine is superior? Hmmm?
** I have no idea who that guy is.
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